FIMA Connect 2025

03 - 04 April, 2025

Hilton Syon Park, London, United Kingdom

Ivan Luciano Danesi

Head of Data Innovation UniCredit

Day 2 | 4th April

9:40 AM CASE STUDY - From Problems to Solutions: Jobs To Be Done and Experiments to drive (data and AI) applications

  • A critical analysis of how organizations select applications and projects, exploring the role of human decision-making and its impact on the process.
  • Use the JTBD methodology to prioritize (data and AI) initiatives that address real customer problems.
  • Implement a structured framework focused on KPIs and experiments to test ideas and optimize project selection, ensuring (data and AI) initiatives deliver measurable business results.

Check out the incredible speaker line-up to see who will be joining Ivan Luciano.

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